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Abbie Hoffman (1936-1989): a radical of the 1960s, who co-founded the Yippies with
Jerry Rubin in 1968. The Yippies combined
radical politics with a culture that rejected many traditional aspects of society.
Their political positions included demands for an end to racism and the Vietnam War,
and opposition to capitalism. To spread their political message, they performed zany
stunts like burning money, nominating a pig for president, and holding nude "be-ins,"
which effectively captured mass media attention.
Abbie was one of the orginal radical culture jammers of the 60s. He was anti-capitalism,
anti-materialism, and anti-consumerism. Buy staging violent and semi-violent pranks and
protests, Abbie attracted major attention on TV, radio and print media. He used these
mediums that were the hallmarks of consumer America against themselves to spread his message.
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