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Tommy Hilfiger's revenue in 1991, when its apparel was described as "young Republican clothing": $53 million Revenue in 1998, after the company began marketing its clothes as hip-hop street wear: $847 million
Percentage of American Teens who bought Camels before 1991: 1
Percentage who smoked Camels after 1991, when the tobacco company introduced Joe Camel: 33 |
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"Consumption is a treatable disease" - Tibor Kalman
"Consumption is a treatable disease" - Tibor Kalman